Outsourcing and Technological Change
If you owned a print shop 60 years ago, you might have hired an in-house repairperson to maintain your machines. Today, you’d probably rely on an outside repair service. The main reason for this shift...
View ArticleMine Your Own Business: Market Structure Surveillance Through Text Mining
Marketing managers are often challenged by the difficulty and expense of collecting meaningful data about consumers using traditional methods such as surveys and focus groups. At the same time,...
View ArticleShifting Out of Neutral
In 2005 the Federal Communications Commission (FCC) changed the Internet’s designation from telecommunication services to information services, lifting non-discrimination requirements on Internet...
View ArticleHow Not to Think Like a Media Mogul
What is the curse of the media mogul? The curse is that there is a huge amount of accepted conventional wisdom articulated by moguls who preside over information and entertainment companies. They have...
View ArticleA Little Free Press
Sometime early this year, newspaper industry standard-bearer New York Times will put up a paywall on its site, its second attempt at creating an additional revenue stream to supplement waning ad...
View ArticleThe Price of Competition
Since 2005, microprocessor developers Advanced Micro Devices (AMD) and Intel have been tangled in one of the most significant antitrust lawsuits since United States v. Microsoft. When the United...
View ArticleThe New Ad Wars
Advertisers are living in a new golden age. Online tracking of consumers’ web-browsing history makes targeting potential customers easier than ever. Online publishers are reaping the benefits of...
View ArticleGaming the Electoral College
This article originally appeared in our October 2010 issue and has been revised and updated for the 2012 presidential election. As Mitt Romney and President Obama crisscross the nation this campaign...
View ArticleFacebook Friend or Enemy?
Today, individuals have grown accustomed to sharing intimate details about their lives online — weddings, graduations, and new jobs are all fair game for publicizing through social networks like...
View ArticleWhen Talk Is 'Free': An Analysis of Subscriber Behavior Under Two-...
In 1996, AOL stopped charging customers every time they connected to the Internet and introduced a flat access fee. As a result, demand soared beyond the company’s expectations — existing customers...
View ArticleThe Networking Payoff
As Facebook users check for friends’ latest updates, they’re also exposed to the advertisements that the social networking site pulls into their feeds. How effective is this? How can social networking...
View ArticleSmartphone Ads That Work
A consumer is on his smartphone, skimming the headlines and checking movie times at his local theater. A car ad appears at the top of his browser screen. Is such a small ad, coming when his attention...
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